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A software product is a good, service, platform, application, system, etc. that is created, maintained, and supported by solving problems and providing benefits to specific customer and business needs. Products tend to be maintained by a stable group of individuals who work together regularly and bring in others as needed. Unlike project development, product development needs to be completely agile and have many release phases. At zDistanceLab, we have product engineers who can work with you from concept to launch.

The role of technical partner in software products Life Cycle

The lifecycle of product development involves the following stages: plan (idea and concept), design and development, testing, launch, and maintenance. As mentioned before, the product engineer should be included in the product development process at a very early stage and contribute to every phase of it. Let’s look closer at how the product team can make the product more customer-oriented at every stage of its development.

As market dynamics and customer preferences change constantly, the product engineer can also introduce innovations to the existing products. This process includes the analysis of product gaps, its integration into the new market environment, and the adoption of the IT infrastructure.

During the design process, the product team plays an integral part in creating the most user-friendly and cost-effective product design possible. They research the usability of designs and propose different solutions and modifications to them. Besides being user and budget-friendly, the design idea should also be unique and have a great concept. The product team can offer changes at every stage of design and construction. UX research is essential as it helps make designs user-friendly and ensures there’s a great functional interface. After the design is finally done, the development phase begins. When creating a software product, it should be divided into features, with specifications and a usability test for each feature. The product development team should play the role of project manager in this case, as they need to decide which functions are mandatory and which can be gotten rid of without harming the usability of the product.

After the development stage, the product should go through testing to identify functional issues and evaluate its quality. The process includes web and mobile testing to identify and solve stability, usability, and other issues that can get in the way of a great user experience with the product. Various methods can be used, including user experience research with surveys and focus groups. The product team keeps track of how the product meets the requirements outlined at the early stages and whether there were any errors made during development that should be fixed.

The final stage is to launch your product after everyone involved in its development gives it the green light. Then the target audience should be informed about the product through advertising, press releases, public events, etc. A product engineer is concerned about the users’ feedback on the product in order to find areas for improvement. Product Engineer's work does not end with the launch. Afterward, they need to regularly update the product and the system that it runs on and fix the issues that may arise during its exploitation.

Product Team Benefits and Importance for Business


The IT industry provides numerous opportunities for businesses and can significantly improve their performance. But at the same time, it can be a real challenge to create a great software product that is both feasible in terms of budget and time management. Assistance in this difficult process is only one of the Product Engineering Service benefits for business. Let’s take a look at the other ones.


For starters, it aids in the development of a software product strategy. To stay competitive, your product must be innovative. Innovation adds value to your product. But a new idea should always be tested. When creating something new and venturing off the beaten path, there are usually more risks. In this case, hiring a product engineering company can be especially useful for your business. They help you by collecting a lot of data on a future product’s functionality, and they can confirm the feasibility of your idea.


Software is now an essential part of business progress and takes a significant place in ROI spending. Therefore, improved software testing processes will allow you to achieve your business objectives in the shortest time possible with a high-quality end product. With Product Engineering Services, you can be sure that your product is evaluated and tested to ensure the best quality and the best user experience.